Apple turned a failing Singles Day sale into success
Apple carried China's Singles Day shopping festival into sales growth. Apple's iPhone series accounted for 26% of smartphone sales in the one-month promo period that ended on November 11. Per Counterpoint's numbers, removing the iPhone 17 series numbers would leave the Singles Day festival at a 5% year-on-year decline. According to data firm Syntun's numbers, 2025's Singles Day totalled 1.70 trillion CNY ($240 billion, €208 billion) across platforms, up from 1.44 trillion CNY in 2024. Still, declining consumer interest this year, driven by a property crisis and income security concerns...
Apple carried China's Singles Day shopping festival into sales growth. Apple's iPhone series accounted for 26% of smartphone sales in the one-month promo period that ended on November 11. Per Counterpoint's numbers, removing the iPhone 17 series numbers would leave the Singles Day festival at a 5% year-on-year decline. According to data firm Syntun's numbers, 2025's Singles Day totalled 1.70 trillion CNY ($240 billion, €208 billion) across platforms, up from 1.44 trillion CNY in 2024. Still, declining consumer interest this year, driven by a property crisis and income security concerns...
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