As startups flood the market with AI shopping agents, Amazon is playing defense by blocking agents' access to its site and investing heavily in its own tools (Annie Palmer/CNBC)

Annie Palmer / CNBC: As startups flood the market with AI shopping agents, Amazon is playing defense by blocking agents' access to its site and investing heavily in its own tools  —  Amazon CEO Andy Jassy could see how dramatically artificial intelligence was altering e-commerce.

Dec 25, 2025 - 22:00
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As startups flood the market with AI shopping agents, Amazon is playing defense by blocking agents' access to its site and investing heavily in its own tools (Annie Palmer/CNBC)

Annie Palmer / CNBC:
As startups flood the market with AI shopping agents, Amazon is playing defense by blocking agents' access to its site and investing heavily in its own tools  —  Amazon CEO Andy Jassy could see how dramatically artificial intelligence was altering e-commerce.

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