China's podcast audience is projected to reach 150M in 2025, up from ~700K five years ago, driven by grassroots hosts instinctively navigating China's red lines (Edward White/Financial Times)

Edward White / Financial Times: China's podcast audience is projected to reach 150M in 2025, up from ~700K five years ago, driven by grassroots hosts instinctively navigating China's red lines  —  There has been a surge in grassroots broadcasts of personal stories and discussion of societal issues

Aug 18, 2025 - 06:00
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China's podcast audience is projected to reach 150M in 2025, up from ~700K five years ago, driven by grassroots hosts instinctively navigating China's red lines (Edward White/Financial Times)

Edward White / Financial Times:
China's podcast audience is projected to reach 150M in 2025, up from ~700K five years ago, driven by grassroots hosts instinctively navigating China's red lines  —  There has been a surge in grassroots broadcasts of personal stories and discussion of societal issues

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