Citroën aims for sales turnaround with launch of new electric SUV model

French carmaker Citroën, part of Stellantis, launched a new SUV model this Tuesday in Paris in a bid to turn around sales that have dropped over 10 percent in the first quarter of the year. In this edition, we speak to Citroën CEO Thierry Koskas about the fierce competition in the electric vehicle sector, the impact of tariffs on Citroën's Chinese competitors, and more broadly, France’s industrial landscape.

Apr 29, 2025 - 15:00
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Citroën aims for sales turnaround with launch of new electric SUV model
French carmaker Citroën, part of Stellantis, launched a new SUV model this Tuesday in Paris in a bid to turn around sales that have dropped over 10 percent in the first quarter of the year. In this edition, we speak to Citroën CEO Thierry Koskas about the fierce competition in the electric vehicle sector, the impact of tariffs on Citroën's Chinese competitors, and more broadly, France’s industrial landscape.
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