eMarketer expects Instagram to hit $32B in US ad revenue in 2025, or 50% of Meta's ad sales; filings: Instagram was ~30% of Meta's global business in early 2022 (Aisha Counts/Bloomberg)

Aisha Counts / Bloomberg: eMarketer expects Instagram to hit $32B in US ad revenue in 2025, or 50% of Meta's ad sales; filings: Instagram was ~30% of Meta's global business in early 2022  —  - Video-sharing app estimated to reach $32 billion in ad revenue  — Instagram users spend majority of their time watching videos

Dec 18, 2024 - 10:00
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eMarketer expects Instagram to hit $32B in US ad revenue in 2025, or 50% of Meta's ad sales; filings: Instagram was ~30% of Meta's global business in early 2022 (Aisha Counts/Bloomberg)

Aisha Counts / Bloomberg:
eMarketer expects Instagram to hit $32B in US ad revenue in 2025, or 50% of Meta's ad sales; filings: Instagram was ~30% of Meta's global business in early 2022  —  - Video-sharing app estimated to reach $32 billion in ad revenue  — Instagram users spend majority of their time watching videos

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