From biltong to Mrs Balls: Saffas abroad miss these ten brands
A recent report has lifted the lid on the brands and products that South Africans living abroad miss the most. Take a look...
Every country in the world has its problems, South Africa included. However, when it comes to beloved brands, Mzansi boasts a certain je ne sais quoi.
Indeed, when South Africans stray far from home, be it for work purposes, emigration or holidays, they are inclined to bemoan the absence of local brands and pantry staples.
A recent report has uncovered which of these products that Saffas miss the most:
BRAND LOYALTY
In a South African Diaspora Report carried out by the University of Cape Town’s Liberty Institute of Strategic Marketing, over 1 500 émigrés in 73 countries were surveyed.
Per BusinessTech, approximately 7% of respondents declared that they missed brands of South African origin.
Here are the top ten brands and products that they yearn for:
- Woolworths
- Biltong
- Mrs Balls
- Spur
- Ouma’s rusks
- Steers
- Nik Naks
- Peppermint Crisp
- Nando’s
- Appletiser
While a few of these can be found overseas, such as Appletiser and Nando’s, they apparently don’t hit home quite like they do on South African soil.
Peppermint Crisp, which is known to be a hit-or-miss chocolate (although we have to thank its existence for bringing us the wonders of Peppermint Crisp tarts), surprisingly notched a spot on this list, as did popular chips Nik Naks.
Spur and Steers clearly have McDonald’s and KFC knocked for six. Ouma and Mrs Balls evoke memories of family braais and afternoon teas, while Woolworths remains top of mind when it comes to grocery stores.
And biltong? That certainly needs no explanation!
RETURN OF THE SAFFAS?
Despite the lure of these iconic brands, it’s not enough to sway the opinions of most of these respondents. Factors such as crime and lack of employment opportunities have led to South Africans calling other countries their permanent homes.
“[Only 17% say] that they plan to return to South Africa. Another 40% were unsure, and 43% said that they will never return,” reports BusinessTech.
“South Africans living in Australia and New Zealand were least likely to return, with 66% and 70%, respectively, stating they would never return.”
It’s understandable. At the end of the day, sacrificing creature comforts for the purposes of a better, improved future is necessary in most people’s situations. Mind you, a stick of genuine biltong will certainly increase international standards by a wide margin.
Which brands would you miss the most if you had to emigrate overseas? Sound off in the comments below!
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