Global hotel groups are intensifying efforts to get customers to book directly, as they seek to save on online platform commissions and prepare for AI agents (Stephanie Stacey/Financial Times)

Stephanie Stacey / Financial Times: Global hotel groups are intensifying efforts to get customers to book directly, as they seek to save on online platform commissions and prepare for AI agents  —  Companies including Marriott and Hilton push to improve perks and get more direct bookings  —  Major hotel groups are intensifying efforts …

Dec 28, 2025 - 16:00
182125
Global hotel groups are intensifying efforts to get customers to book directly, as they seek to save on online platform commissions and prepare for AI agents (Stephanie Stacey/Financial Times)

Stephanie Stacey / Financial Times:
Global hotel groups are intensifying efforts to get customers to book directly, as they seek to save on online platform commissions and prepare for AI agents  —  Companies including Marriott and Hilton push to improve perks and get more direct bookings  —  Major hotel groups are intensifying efforts …

This article has been sourced from various publicly available news platforms around the world. All intellectual property rights remain with the original publishers and authors. Unshared News does not claim ownership of the content and provides it solely for informational and educational purposes voluntarily. If you are the rightful owner and believe this content has been used improperly, please contact us for prompt removal or correction.