Numerator: during Amazon's second Prime Day, the average US order size was $46.44, down 23% from the July Prime Day, mostly comprising household essentials (Spencer Soper/Bloomberg)

Spencer Soper / Bloomberg: Numerator: during Amazon's second Prime Day, the average US order size was $46.44, down 23% from the July Prime Day, mostly comprising household essentials  —  Amazon.com Inc. shoppers are largely skipping pricey purchases during the company's Prime sale sequel — favoring pantry items …

Numerator: during Amazon's second Prime Day, the average US order size was $46.44, down 23% from the July Prime Day, mostly comprising household essentials (Spencer Soper/Bloomberg)

Spencer Soper / Bloomberg:
Numerator: during Amazon's second Prime Day, the average US order size was $46.44, down 23% from the July Prime Day, mostly comprising household essentials  —  Amazon.com Inc. shoppers are largely skipping pricey purchases during the company's Prime sale sequel — favoring pantry items …

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