Ukraine's army brigades commission ads to make enlisting 'sexy'
Ukraine, which allows its army brigades to recruit their soldiers directly, is increasingly short of manpower to fight the Russian invasion. As a result, military units compete for donations and troops via social media and advertising campaigns relying on macho imagery and attractive models to reach their target audience.
Ukraine, which allows its army brigades to recruit their soldiers directly, is increasingly short of manpower to fight the Russian invasion. As a result, military units compete for donations and troops via social media and advertising campaigns relying on macho imagery and attractive models to reach their target audience.
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