'Liquid on lips': Noughty makes premium alcohol-free wine really nice & 'appealing to wine drinkers'

Amanda Thomson, a former BBC correspondent turned award-winning entrepreneur with a Champagne taste for innovation, founded Noughty, a premium alcohol-free wine brand, in 2019. She set out to redefine one of France’s most cherished institutions with a deceptively radical premise: offering wine lovers across the globe a taste of the good life while always remaining in good spirits. In doing so, she brings a distinctly modern twist to one of the world’s most treasured traditions. Thomson sees herself as an architect of a seismic shift within the wine industry. Amid all the buzz, one question lingers: will the wine industry embrace alcohol-free wine as the wine of the future?

May 20, 2026 - 00:00
18215
'Liquid on lips': Noughty makes premium alcohol-free wine really nice & 'appealing to wine drinkers'
Amanda Thomson, a former BBC correspondent turned award-winning entrepreneur with a Champagne taste for innovation, founded Noughty, a premium alcohol-free wine brand, in 2019. She set out to redefine one of France’s most cherished institutions with a deceptively radical premise: offering wine lovers across the globe a taste of the good life while always remaining in good spirits. In doing so, she brings a distinctly modern twist to one of the world’s most treasured traditions. Thomson sees herself as an architect of a seismic shift within the wine industry. Amid all the buzz, one question lingers: will the wine industry embrace alcohol-free wine as the wine of the future?

This article has been sourced from various publicly available news platforms around the world. All intellectual property rights remain with the original publishers and authors. Unshared News does not claim ownership of the content and provides it solely for informational and educational purposes voluntarily. If you are the rightful owner and believe this content has been used improperly, please contact us for prompt removal or correction.