Source: Google plans to release a screenless Fitbit band later this year; it will include basic features and require a paid subscription for more functionality (Samantha Kelly/Bloomberg)

Samantha Kelly / Bloomberg: Source: Google plans to release a screenless Fitbit band later this year; it will include basic features and require a paid subscription for more functionality  —  Alphabet Inc.'s Google is developing its own fitness band, aiming to compete with screenless wearable devices from upstarts like Whoop Inc. and Oura Health Oy.

Mar 31, 2026 - 22:00
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Source: Google plans to release a screenless Fitbit band later this year; it will include basic features and require a paid subscription for more functionality (Samantha Kelly/Bloomberg)

Samantha Kelly / Bloomberg:
Source: Google plans to release a screenless Fitbit band later this year; it will include basic features and require a paid subscription for more functionality  —  Alphabet Inc.'s Google is developing its own fitness band, aiming to compete with screenless wearable devices from upstarts like Whoop Inc. and Oura Health Oy.

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