Sources: Apple's Eddy Cue has pushed TV+ studio chiefs to exert more control over budgets, hoping to change Apple's reputation as the biggest spender in town (Lucas Shaw/Bloomberg)

Lucas Shaw / Bloomberg: Sources: Apple's Eddy Cue has pushed TV+ studio chiefs to exert more control over budgets, hoping to change Apple's reputation as the biggest spender in town  —  The iPhone maker is starting to exert more control over its production partners  —  Netflix extended its lead over fellow streaming services …

Sources: Apple's Eddy Cue has pushed TV+ studio chiefs to exert more control over budgets, hoping to change Apple's reputation as the biggest spender in town (Lucas Shaw/Bloomberg)

Lucas Shaw / Bloomberg:
Sources: Apple's Eddy Cue has pushed TV+ studio chiefs to exert more control over budgets, hoping to change Apple's reputation as the biggest spender in town  —  The iPhone maker is starting to exert more control over its production partners  —  Netflix extended its lead over fellow streaming services …

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